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Fashion Brand E-commerce Redesign

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Fashion Brand E-commerce Redesign

Complete redesign and conversion-optimized storefront for a growing fashion brand, leading to a 25% increase in mobile conversions.

FrontendUI/UXE-commerceBackend
CategoryDigital Work
Deliverables3 Items
Project TypeFrontend
Fashion Brand E-commerce Redesign
Fashion Brand E-commerce Redesign website preview

Project Goals

A full redesign focused on improving user flow, product visibility, and checkout efficiency on mobile devices. A full redesign focused on improving user flow, product visibility, and checkout efficiency on mobile devices. A full redesign focused on improving user flow, product visibility, and checkout efficiency on mobile devices. A full redesign focused on improving user flow, product visibility, and checkout efficiency on mobile devices. A full redesign focused on improving user flow, product visibility, and checkout efficiency on mobile devices.

Tech Stack: Next.js, React, REST APIs, Node.js. Implemented server-side rendering for improved SEO performance.

Key Project Outcomes

  1. Reduced page load time by 35%.
  2. Improved mobile conversion rate by 25%.
  3. Implemented a custom wish list feature.

FAQ

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PostgreSQL was utilized for robust product and user data management.
Image optimization via Next.js and aggressive client-side caching were key strategies.